Digital communication
and evangelization

 
in the words of don Paolo Padrini
by Rita Salerno

     (12 november 2012)

Italian version

 

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It 's the theme of communication the red wire of the work of the last General Assembly of the Synod of Bishops which took place in the Vatican last October 7 to 28. A theme no longer avoidable that we dealt with an exceptional expert: Don Paolo Padrini which we asked some questions.

Don Paolo Padrini, 38 years of Novi Ligure (AL), is among the most well-known journalists and web communicators: among his projects is famous all over the world iBreviary application for the iPhone and iPad platform, which leads the Catholic prayer of the Breviary for the first time in the world and in five languages. Collaborator of the Vatican (PCCS) for the project Pope2You (the Pope for young people), Don Padrini from 2010 is working with the Custody of the Holy Land to coordinate the design of Internet sites. Since 2007 he collaborates with the group "Blogosfere", the most important bloggers’ network of Italian information, taking care of the blog "Passi Nel deserto/Steps In The Desert" and creating a publishing activity, attentive to issues of communication, education, society and of course to religious themes read with a view of open dialogue to the secular world.

In 2010, he founded the teamwork Mediacath (www.mediacath.org <http://www.mediacath.org/>) to provide  ecclesial and social communication and advice and design of publishing applications for iPad and iPhone. Mediacath has served San Paolo Digital, Edizioni Tracce, ed. Papillon, the Cinematografo (Rivista dell’Ente dello Spettacolo/Review of The Performing Arts). Don Padrini is training on the themes of web communication and new media with Catholic and public schools and businesses, taking courses and coordinating with the CEI –Conferenza Episcopale Italiana/Italian Episcopal Conference, and in particular with the Ufficio Comunicazioni Sociali/Office of Social Communications.


You are graduated from the Pontifical Lateran University with a thesis on chat "time and place of the meeting and communication." In your view it is really possible to speak of the Christian message and evangelization also in the chat? Through your practical experience how can it be?

"I think we should start from a premise: each instrument defines some filter and can become a wall or a window in our communication with others. Knowing the tricks and the operation of the tools you use, you must always keep in mind that on the other side there is still and always a person that I have to get in touch. I'll have to be aware, however, that  with the other person I have not to limit my relationships to the use of the internet, but also I can meet her through mi chat and / or social networks those are now an integral part of the chat with tools like face-book. Clearly must be a contact managed seriously, responsibly, seeking additional options for further study, from a chat to a relationship of correspondence by e-mail, then maybe go to a face to face confrontation, if the opportunity allows. In my experience, it happened to approach people in need of spiritual direction, and beginning meet them through knowledge occurred in chat. I have not, however, limited to this medium. Indeed. For spiritual support I've gone from a contact via chat, for the first greetings. This is an help, that a person will find a priest on the other side that can listen even for a few minutes, and  spend some of his time as a sign of response. Then, of course, you have to make sure that, through that open door, pass a profound dialogue, which, by its very nature,  can not find in a chat line a suitable place of confrontation."

 

Yours was defined an intense pastoral activity to digital vocation. What characteristics should have a pastoral activity on the internet? And about tools like iPad what precautions should be used for "hole in the middle" and get the attention of those who are surfing?

"If you allow me the pun, to be shepherds on the internet, is important to remember ... to be pastors. Internet is a place inhabited by many people, starting with me. If I, who am a priest,  stay in a pastoral attitude such as to convey encounter not with me, but through me with Jesus who is listening, welcoming, responding, who does not judge, but He converts and changes hearts, then it is natural that this instrument can have the size of a pastoral meeting place. That is, if I'm in the pastoral attitude, then the pastoral encounter is created. The pastoral nature of the instrument is the level of my pastoral attitude at the meeting’s time. This without forgetting that there are tools that can achieve to certain results and not to others. But, fortunately, we have not only a tool to work with, but we have many. For which reason, within some media diet, it is possible to be good shepherds also using these means. We are shepherds inside, so we have to live intensely and truthfulness  about ourselves as pastors of the Church, even over the internet.

As for the second question, we have to learn about all the tools. Each instrument has its own language. An iPad has its own, it tells me of things, changes my perception to reality and things that inhabit it. The first thing to do, then, is to know the instrument. If we know, we can puncture it. I use another expression: shape it, change it, modify it. The tools are powerful, of course. But we can model them to our interests and our pastoral needs. A tool such as the iPad, for example, can be very helpful and able to transmit the idea that it is important to pray and read the Scriptures. It is clear that I shall not use it during the Masses, because the iPad has a communication and a language that is not suitable for a liturgical use because a M  tool notul, of course. But youissal has another type of language being another type’s tool".

                                                                                                                                                    How to organize a concert in the Parish? How to travel between blogs and social networks? To answer these and other questions about these topics, many dioceses are enabled to offer training courses for those who are interested in the Parishes of the communication aspects. In your view, the Dioceses have fully understood the role of these media? And in the Synod just ended this was a really emphasized aspect?

"We know that our Dioceses, through the information system issued to the CEI, have developed a great potential and have made great strides in terms of development tools. If nothing else, because they understood that it is right to adopt these instruments to be intelligently used. So there are welcome constantly starting training courses and activities related to the knowledge of the media, in my opinion they are very important and equally useful.
With regard to the Synod, certainly the fact that it was already set to the new evangelization, has given a communication voice regardless of the discourse on technical data that would be out of context in a Synod. I must say that, by my view’s point, there have been several interesting speeches, like that of Archbishop Celli, President of the Pontifical Council for Social Communications, which focused on the theme of languages and new communication tools and the need for the Church to make these media the inhabited places in which we meet the demands of today's man."

 

How to reconcile such sophisticated instruments with a religious community of consecrated men and women including those belonging to the contemplative orders, which increasingly tends to age and therefore unaccustomed to certain acquaintances with iPad, smartphones and pc? How can religious men and women be in step with the times in this area?

"I would say taking especially into account some elements. First, for religious persons exists a dimension: the rule of life. Within this dynamic, the use of these instruments can find space for an healthy use. So, you have to manage these resources within the rule of your community. Second, I would say a very special attention: be careful to propose a use of these tools in a serene manner without pushing too hard. Because there is a risk that these instruments are considered places of otherness from the religious community. Almost escape, to create external relations, leading us to think that our is a limiting relationship that doesn’t satisfy us. That would be depressing for our condition. I am a diocesan priest, but I have lived in the seminary. So, I had an experience of community. I think one of the most destructive things would be to use these tools as places of ultra community, meaning additional to that of our membership. Instead, they can become places of evangelization, of meeting. But in my opinion always moderate in community life. It is not unlike the reasoning goes within families. The important thing is to talk about these tools at home between parents and children. The important thing is to let these tools enter fully in family dynamics. I believe that the right way for religious men and women is to bring these tools with the proper attention and due respect for the age, the difficulties and sensitivities of each one. But slowly and with intelligent use. Studying. And placing the question: what can I effectively do with these tools in religious life? What would be rather harmful?"


By the Synod it was clear that the crucial challenge is playing in terms of communication. The Primate of the Finnish Orthodox Church, Archbishop Leo of Karelia, spoke too that "evangelization is not starting by the preaching, but by listening" indicating silence as "the best way to be truly partners in a dialogue with the world." Are you agree with this assertion? And how can you reconcile or better adapt it to the information highway?


"I think that this assertion is adapted when silence is conceived as a moment of listening. Listening is a fundamental dimension and I believe that the use of these tools is a vehicle capable of great listening to intercept the yearnings and hopes, joys and sufferings of our world. From this point of view, what is to be found is a thoughtful use of these tools, a careful use in the wake of listening and silence, in the sense of space that I leave for the other and to his ideas, to relate also in view of a conversion, work of the whole Christian community. We are all in the position of people converted to the Word of Jesus. This listening to the world is an important, I would say fundamental dimension, in the light of the Council's teaching, celebrating the fiftieth anniversary of the works’ start."


You have founded AdEthic, an advertising network on ethical grounds at the disposal of the Catholic and secular. In the light of the consideration that advertising is an integral part of communication, how started this project and on what assumptions is based?

"The project started from the premise that our Catholic websites have the need to live and support themselves through advertising, which is a source of livelihood for all sites both lay and Catholics. It is born of the consideration that the advertising is not a dirty thing in itself, but we must learn to manage it for ourselves. Let's say, however, with a pastoral perspective of intervention on this tool. So, we wanted to make the time of advertising as a time to have an ethical value. Therefore, we aim to offer an advertising consistent with our values
​​and proposing important ​​and not others values. To add the fact that the proceeds of the produced advertising is intended to support initiatives of charity and solidarity. In some ways, it shows that it is possible through a corporate job to do good for others, produce wealth to be shared, and ultimately do good works to be distributed to the whole society."

 

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