n. 11
novembre 2009

 

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The language of the media and personality

of LUIGI ZAFFAGNINI

 

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On the 43rd World Day of communication, Benedict XVI, with great wisdom and realism, treated this extraordinary important theme: new technologies, new relations, promoting a culture of respect, of dialogue and friendship (January 24, 2009).

Therefore, we are always in the orbit of educative emergency, to which we must give an answer, not only a good sense answer, but mainly an answer with a scientific efficacy. A positive instrument can give noteworthy help to the parents and educators, as they face this emergency: it is about the studies of Nazareno Taddei on communication. These studies identify, in the language of the mass media, the aspect that influences the individual personality most, moulding it with a mass mentality. 

In fact, if we take into consideration the thing that, together with experience, contributes to create “the way of thinking” and, therefore, the behaviour, we find ourselves inevitably before the phenomenon of communication. To say communication, today, means, first, mass media communication.

Every communication is truly such when, through a language, we succeed to put ideas “in common”. The constitutive signs of every language, if we read them correctly, allow us to reach the meaning of messages.

Concepts and outlines

At first, all this sounds not only logic and taken for granted, but also simple to evaluate. In reality, however, things are not simple, because the languages by which man can express himself are, substantially, of two kinds: those ruled by convention and those ruled by connatural way. These languages are different in nature, in meaning and in influencing the forma mentis, as well as the behaviour of those who use them.

On one side, we have the conceptual languages (symbolic and signposting word), on the other side we have the outlined languages (images and some types of gestures). The meaning of the first ones bases itself on a convention established by men, the second means according to the capacity of reproducing the contours of what we can perceive by senses. We can distinguish the outlined languages in languages of normal image (painting and sculpture) and languages of technical image (photography, cinema, TV, computer). 

The language of the media, founded on the technical image, assumes a worrying power, because its effect, under the psycho-behavioural profile, can reach a loss of interiority, due to the superficiality of encounter and due to the substitution of the truth with the opinion.

This consideration would suffice to investigate on the danger of a given use of images and, therefore, to prevent negative effects. At first it would seem that an image favours a more immediate perception of the concept, because it calls back directly the exterior aspects of things, but it is not so. Better, it is no longer so from the time in which the use of the image language does not have its foundation on the simple drawing or painting or sculpture, but is constituted massively  by man through a machine (photography, cinema, TV, computer). 

The technical image

Painting, sculpture and frescos exist from antiquity (normal image), but their effect in our mentality is very much different from the one produced by the cinema or the TV (technical image).

The first type of image depends on the ability and will of man to follow some correspondence between a real thing (the subject) and the represented thing (the reproduction of the subject), thanks to the mental image elaborated by the brain according to the perception of the real world.

The second type, instead, even if it depends on the will and the technical ability of man, is completely under the influence of technology. The machine that reproduces the real contours intrudes itself between the thing in itself (the object) and the represented thing (the object taken by the film or the card), thus giving the look of “reality”. The results obtained through the machine, in fact, make the observer forget that what looks like “the exact” copy of reality, is the fruit of a choice and pre-disposition (of the will) of the author, who uses the machine in a given way.

He who takes the reality with the machine ( even if he uses automatisms), does not limit himself to reproduce objects and persons; he rather expresses, in a more or less successful way, all that he wants to say about the reality in front of him. In this way, he selects a portion of space and reproduces only what and only how the machine can take according to the way it is used. In other words, the author keeps on interpreting.

Lying communications

The so-called unnoticed communications, which are responsible for multiple misrepresentations, are born in this phase. In fact, they deceive those who are not capable to read the image thoroughly, because they allow the operator to lie systematically, a little or a lot, on the relation with reality, namely with the truth. They are able to make believe that objects and persons are furnished with attractive atmosphere or, on the contrary, repugnant, even when these halos do not exist. They know how to pretend nonexistent connections between person and person or between persons and environments. Finally, and this is the most dangerous and elusive aspect, they can compel the spectator to draw moral conclusions (positive or negative) about persons or events, even when the presuppositions of their judgement do not exist for the person and the real event.

In very simple words, we could judge or absolve a delinquent and, instead, we could condemn and ridicule an innocent person, convincing the spectator of doing a just action, without making him realise of adhering to an intrinsically erred metre of judgement.

This strategy allows me to condemn the evil masked as admissible, thanks to a particular use of the image. Thus, they subvert the hierarchy of principles and values linked to the natural law and to human dignity. This is because they propose behaviours and discussable ways of thinking at the level of common opinion, imitable and tolerated in the daily life, considering them as a right of subjective freedom.  If we think of the laws on divorce and abortion, as well as of euthanasia, in the perspective, we shall realise that the nature of the consensus, which has imposed or will impose them, depends on a way of reasoning that takes its origin from what we have said above.  .

The unnoticed communications, therefore, are “inevitably false”, because they are structurally part of the image language. Therefore, we must put them in relation with the problem of testimony and respect of the truth.

 The attentive reader must be ready to prepare himself to the end of recognising and unmasking them, even where they become particularly sneaky. He who deals with communications faces the linguistic as well as the moral problem of making a good use of his freewill, aiming at reducing as much as possible every risk of unnoticed communication.

Let us not confuse freedom with will

The author of communication must know well the nature of the language he uses. He cannot take as objective and real his own subjective interpretation, exploiting the characteristics of the language. He must be aware of the fact that, to use a language in significant function implies a moral criterion, without which we may confuse freedom with will.

In the field of mass communication, violence against the dignity and rights of the person begins, before given contents, from the use, calculated for the purpose, of the image language peculiarity in function of the mental enslavement, with the consequent loss of individual freedom.  Therefore, he who handles the arm of the image language must be aware that, in the absence of a robust ethics, he becomes accomplice of a progressive intellectual flattening of his public, namely of a weakening of conscientious defence before the production of a global mass.

The way of reasoning that already flows from this panorama and that will go on spreading, will be that of the sequential thought (like the successive actions in a film), destined to be satisfied with the superficial aspect of phenomena because of ever more simplified and childish examples, not in evangelical sense.

 Thus, it is a way of reasoning that does not allow reaching the unequivocal meaning of phenomena, but gets satisfied with a superficial reference to relative examples, with the pretext, however, of generalising them and turning them into universal law (the so-called “stereo-types”).  

This will finish by our lacking the capacity of a hierarchical thought, built up in an argumentative way, capable of explaining causes, effects, connections and dependence on values and levels. Today there is a unique, narrative, serial thought, more and more rudimental, unable to suggest the research of the reason why and the sense of things, inadequate to locate the fondant aspects of culture and society, as well as of religious and moral values, at the right level of the architecture of the private and public life.

Educative distortion of the media language

It suffices to look around us to find the example of all this in many present behaviours: exaggeration and superficiality of conversations due to the use of cell phones; habits and behaviours caused by TV models and on-line attendances. This society shatters and clashes against the rocks of an exasperate individualism, in the egoistic and mean vocation of the tendency to pure consumerism and material possession; to conformism in uncritical imitation of behaviour models, including the most unbridled unreasonableness in non considering the existence of others and of their rights, even in the simple daily life.

Paradoxically, therefore, because of a pervasive moral laxity, tending to justify one’s own behaviour and ready to condemn others, a diffused intolerance takes its way.

Aggressiveness and violence have flared as normal methods characterising common manifestation of opinions or claims, transforming them into instruments of imposition and ransom at all cost.   

In this system of relations, the duties are no longer part of personal commitments, but only of what we pretend from others.

Nobody has the courage of stating this openly, but a similar society is de facto an uncivilised, desegregated and anarchic system, prey of “giustizialismo” overview. 

Therefore, we can find the cause of all this in the media, which contribute to foster a state of irresponsibility, to favour emotive and superficial feelings, to the detriment of reasonableness. However, the fact of not facing the problem of the media language in an educative key has had its consequences.

However, these would still be tameable, if we adopted the right formation instruments to face the culture of confusion, which goes on rapidly imposing itself on the culture of clarity and rigour in moral reflections.  

Luigi Zaffagnini
Formator di formators in the Progetto EDACOF
By the Ministry of Public Instruction
Member of the Committee of the Direzione edav - CiSCS di Roma
Via Vicini 48
48024 Massa Lombarda (Ravenna)
 

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