The
New Economy, also called Internet Economy or Net
Economy, was created and developed thanks to the advent of the
Internet and applies to all the companies and businesses that use
telecommunications, opening to a global market, lowering the cost of
Management and free and open to a space as the physical location. In
this age of electronic revolution, the New Economy could
be a real and structural revolution of economy. So the new economy is
whole complex of production activities , goods and services distribution
making use of computer and electronic systems. What real advantage for
us? The New Economy is based on innovative ideas and above all on
information. It is a growing economy which, based on marketing and fair
competition, is a very competitive market. Is it interesting for us,
consecrated men and women? It can be helpful in the practice of
community poverty? It can inspire us to show our products and services?
In other words: to buy or not to buy on the Net? We think perhaps that
these issues are community bursar’s responsibility. But it’s not so. It
must affect every member of religious family as an organized and
united corpus.
Use your brain not only your hands
I will not go into the issue from an economic perspective, but I'm just
saying it is a totally new concept. In general, when we talk about the
New Economy, we are talking about a phenomenon where people who are
concerned or as sellers or buyers, use their brains instead of their
hands. First, because the innovation, creativity, ideas and speed are
more important than mass production, and also because it is an economy
where innovation has much value because it changes the virtual reality.
It is not necessary to offer services related to information technology
or telecommunications to share in Net Economy. Even traditional
services such as travel agencies, banks, libraries can be accomplished
in the manner of Net Economy. In general, e-commerce
practitioners, who has an institutional website, who has been
reorganized by adopting the new technologies of communication, is in the
Net Economy. The Internet is a phenomenon broader than economic
and financial dimension. It is a tool that transforms society, it also
transforms us that we are part of the company. With the Web was born and
continues to develop a new social dimension that is familiar to us
consecrated: the size of the community. The major innovation that the
Internet has led is this "community spirit" that is rapidly spreading
(Cantelmi-Orlando, 2002).
The Network, lived in the most peculiar essence, brings out a new social
dimension. He works to build relationships, to give birth to networks of
people linked by common interests and needs and, among these, the need
to sell or buy and - why not? - to barter. The web society or
network society, in the truest sense of the term, is a society that
values
the
community that responds to the needs of interlinked people . You do not
you think about it, but the idea of
the
Net - on this side and beyond the Internet - is very rewarding for
people who feel a living part of it (Colaiacovo, 2001). Let us now look
closely at the forms of New Economy taking in order to
understand how best using. Please note that New Economy is not
just commercial, but also cultural and social phenomenon. Taking over
of the company-network, the flexible firm brings to life. You do not
need massive and expensive facilities. Let us remember, too.
Save time and money
In practice, what we enjoy? Banking services, primarily, due to
the proposal that each bank is to interact from home via Internet, with
direct access to banking services. Lower costs for transactions compared
to those required in the traditional door. Besides saving money, saving
time that should be taken into equal consideration. Then, the purchase
of railway, air and sea tickets, which can avoid the agency fee and be
aware of offers that one and then the other company makes available to
customers.
Third, electronic commerce, or the carrying out financial transactions
via a computer network. The interaction between the parties takes place
without any physical contact, but you can get detailed information about
the product, reading the features and seeing photographs or video that
show the details. Communication between seller and buyer is fast and
effective, the arrival of the product required is, in most cases,
immediate. Furthermore, since all those who sell access to the Internet,
the competition is fair and open and the buyer has the ability to select
different options. For the nature of trade openness on the Net, you can
shop in other countries. We’re thinking about the opportunity to
purchase books and used books at extremely affordable prices, besides
the fact of being able to buy new online bookstores such as exploring
them at lower prices. More and more books can be purchased directly by
making the downloading computer. So the digital community library
will enrich and you can make available purchased materials, on a
computer at the service of all. This fosters an attitude of detachment
and poverty from a well physically tangible and personal for a common
good and that does not invade the space. About it, Lamborghini and
Donadel ‘s book (2006) comes with plenty of examples.
To Buy online
If you want to shop in stores by going directly to their own city, there
are portals that are devoted to the comparison between prices in the
country or one city. Among the best known, include kelkoo.it,
trovaprezzi.it, shoppydoo.it. The site mrwallet.it (Mr.
Wallet or "Mr. portfolio") compares more than a million products
available in more than 500 stores showing discounted products . In this
way the buyer is aware of the proportion of the cost of the same product
from different vendors and, therefore, choose where to make their
purchases, with good reason, having at heart the economy of their
community. Never the market was more transparent and we can not ignore
it. Another opportunity - perhaps to be given to the experience of
youngsters in the community - is that of online auctions.
Thousands of new and used products you can buy that bidding starts at a
minimum proposed by the seller. If no other, in a time of validity of
the offer, has a higher bid, the product is ours. I find very useful
the presence of online auctions, eBay is the prototype for
the purchase of spare parts of equipment or items that is hard to find
in our city. The extraordinary feature of online auctions is that
you can place products or machines that do not use but do not want to
throw away. You can buy and sell all, just you have to subscribe. If we
can not look directly following the performance of the product we're
selling, we ask for the cooperation of our laity. They will realize that
we put in practice a healthy economy, feeling the religious house really
like our family. They can also view comfortably online lessons,
such as language or computer, and you receive on your computer,
immediately, with links for video lessons. So for images, if we
have to prepare to project a quality product within the community or for
the pastoral. Istock.com sites, fotolia.com, photo.net sell
photos to different definitions for internal use.
From sellers
The consideration on the online auction has introduced us to the
fact that we have the opportunity to let us know by entering our
services and products on the net! To sell
handmade
things on the Internet is possible and legal. The site
shopping.forumcommunity.net explains how to do and helps to set up
our stall sales. There are communities that offer handcrafted products.
We have a beautiful site etsy.com that allows to create your own
virtual store to the enrolled. Should be left to the site a very small
percentage of sales. Etsy.com manages a network of creative
productions from around the world.
Do not forget to evangelize! After you know the origin of made by hand
objects, we could add a message of brotherhood or evangelization. As
happened and still happens in the monasteries, which have local
production, where the sale was accompanied by a word of kindness, it can
happen online. There are forums and communities associated with
the virtual craft shops.
There we may radiate a message conveyed through our words. To raise
awareness of services such as holiday homes and retreats, school camps
environments for self-management is facilitated by the Network. This
activity too is part of the great movement of the New Economy. It
should inform any future user of our services about the quality and
added value we offer. For knowing how to move with skill, consult the
book of Legnani (2009) on advertising planning. The famous "studio of
reuse" online these are nothing more than markets. If we do not
want to create our shop, we invite talented young people to make
objects and sell them. Just they have to sign up by going in the "Sell"
and following the instructions to create a store and then giving it a
nice name. You must have a PayPal account to process payments and
then put their creations issues dividing them by categories. Another
window opened on the Net. should question: What positive effects for
our community?
Maybe a more
communal and responsible practice of poverty?
Caterina Cangià fma
Facoltà di Scienze della Formazione
Università LUMSA - Roma
sisternet@thesisternet.it
To
know more
S. LEGNANI, Pianificazione pubblicitaria. Tra old
economy e new economy, Zanichelli, Roma 2009.
B. LAMBORGHINI-S. DONADEL, Innovazione e creatività
nell’era digitale. Le nuove opportunità della «Digital Sharing Economy»,
Franco Angeli, Milano 2006.
G. COLAIACOVO, New economy e capitale umano. Il ruolo
dell’istruzione, Anicia, Roma 2001.
T. CANTELMI-F. ORLANDO, Psicologia del trading online,
Centro Scientifico Editore, Bologna 2002.